Marketing, Minor
The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing.
Students are required to take MKT 3000 Introduction to Marketing Management (3 cr) and then select any four additional courses from the marketing curriculum. This flexibility provides students the ability to customize their marketing minor to those areas of most interest to them (e.g. sports marketing, retail management, brand management), making marketing a complement to many business or non-business majors.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKT 3000 | Introduction to Marketing Management | 3 |
| Elective Courses | ||
| Select four of the following: | 12 | |
MKT 3400 | Integrated Marketing Communications | |
MKT 3500 | Sports Marketing | |
MKT 3600 | Marketing Research | |
MKT 3700 | Social Media and Digital Marketing | |
MKT 4300 | Retail Management | |
MKT 4400 | Consumer Behavior | |
MKT 4440 | Personal Selling | |
MKT 4450 | Sales Management | |
MKT 4550 | International Marketing | |
MKT 4600 | Brand Management | |
MKT 4650 | Marketing Analytics | |
MKT 4900 | Marketing Strategy § | |
MKT 4910 | Marketing Internship | |
| Total Credits | 15 | |
- §
Additional prerequisite: Senior standing.
- NOTE:
Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
Continuation Standards
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.