Skip to main content

Brad Carlson, Ph.D.

Professor; James J. Pierson Endowed Chair in Marketing
Department of Marketing

Education

Ph.D. in Marketing, Oklahoma State University
M.A. in Media Communications, Webster University
B.A. in Psychology, Webster University

Research Interests

Consumer-Brand Relationships, Celebrity Endorsements, Branding Issues, Frontline Employee and Customer Interface

Publications and Media Placements

Carlson, B.D., Donavan, D.T., Deitz, G., Bauer, B.C., and Lala, V. (2020). A Customer-Focused Approach to Improve Celebrity Endorser Effectiveness. Journal of Business Research 109: 221-235.

Harmeling, C.M., Moffitt, J., Arnold, M.J., and Carlson, B.D. (2017). Toward a Theory of Customer Engagement Marketing. Journal of the Academy of Marketing Science, 45 (3) 312-335.

Zablah, A., Carlson, B.D., Donavan, D.T., Maxham, J.G., and Brown, T.J. (2016). A Cross-Lagged Test of the Association between Customer Satisfaction and Employee Job Satisfaction in a Relational Context. Journal of Applied Psychology, 101 (5): 743-755.

Atefi, Y., Ahearne, M., Maxham, J.G., Donavan, D.T., and Carlson, B.D. (2018). Does Selective Sales Force Training Work? Journal of Marketing Research, 55 (5) 722-737.

Carlson, B.D., Suter, T.A., and Brown, T.J., (2008). Social versus Psychological Brand Community: The Role of Sense of Brand Community. Journal of Business Research, 61 (4) 284-291.

Honors and Awards

  • Faculty Service Award, Chaifetz School of Business (2022)
  • Teaching Innovation Award, Chaifetz School of Business (2022)
  • Fr. Thomas M. Knapp S.J. Distinguished Faculty Member Award (2020)
  • Excellence in Research Award, American Marketing Association Sales Special Interest Group (2019)
  • Diamond Publication Research Awards, Chaifetz School of Business (2 in 2019)
  • Academy of Marketing Science Consortium Fellow (2016 & 2017)

Professional Organizations and Associations

  • Academy of Marketing Science
    • President-elect (2020 - Present)
  • American Marketing Association
  • Society for Marketing Advances

Community Work and Service

  • Rockwood School District Business Advisory Panel
  • Judge, Future Business Leaders of America Conferences
  • Youth Basketball Coach
  • Step Up for Down Syndrome